A sweepstake is a prize draw generally intended to generate publicity for a product or service. Technically, in terms of the original meaning of the word, a sweepstakes is a game of chance in which the prize is financed through the tickets sold. In the United States the word has become associated with promotions where prizes are given away for free. In other words, they specifically do not require a purchase to enter (these are called prize draws in the United Kingdom). Sweepstakes sponsors are very careful to disassociate themselves from any suggestion that players must pay to enter, as this would bring them into conflict with lottery laws. The popularity of the term sweepstakes may derive from the Irish Sweepstakes, which was very popular throughout the world from the 1930s to the 1980s.
In the United States Sweepstakes consumer sales promotions known as sweepstakes or simply sweeps (both single and plural) have become associated with marketing promotions targeted generating enthusiasm and an incentive toward action among customers by enticing consumers to submit free entries into drawings of chance (and not skill) that are tied to product or service awareness wherein the featured prizes are given away by sponsoring companies Sweepstakes. Prizes can vary in value from less than one dollar to more than one million U.S. dollars and can be in the form of cash, cars, homes, electronics, etc.
Sweepstakes frequently have eligibility limited by international, national, state, local, or other geographical factors Sweepstakes.
Sweepstakes are often referred by marketing promoters as second-chance sweepstakes when utilized in conjunction with the awarding of unclaimed prizes during instant-win promotions Sweepstakes.